Visual CommunicationVisual Communication
Visual Communication is a multi-disciplinary field encompassing graphic design, illustration, fine arts (like drawing and painting), multi-media, and photography. Visual Communication, according to Towson University, applies the fundamentals of major art forms to “professional problem solving.” In other words, you’ll be using art to convey specific ideas and messages.
There are many practical applications for Visual Communication. Advertising is one field that relies heavily on images to convey ideas. Other fields include interior design, industrial design, and publication design—among many others. Visual Communication, whether it be print-based (such as for books or magazines), or based on new computer technology, is growing increasingly important in our fast-paced, image-reliant society. Many programs require you to choose a concentration such as graphic design, illustration, or photography; others will give you a taste of many different fields. Whatever the case, an eye for detail, an ability to think creatively, and good problem-solving skills will be integral to your success.
Exposing yourself to various art courses will be your best preparation for a major in Visual Communication. Art history, history, English, religion, and philosophy courses will start you thinking about the Really Big Ideas that inspire people to action. And explore the world of art in your area—go to museums and galleries, look at art books, and delve into your own artistic experiments.